Your Trusted Annuity FMO Partner

At Senior Market Advisors (SMA), we are more than just an insurance FMO, we’re your dedicated growth partner in navigating the complex and competitive world of fixed and indexed annuities. Whether you’re an independent insurance agent, financial advisor, or insurance agency owner, our mission is to give you everything you need to grow a successful annuity business, or add annuities to your current practice.

With access to top-tier annuity products, proven marketing strategies, and experienced wholesalers, SMA helps you confidently serve your clients and close more sales.

Why Choose SMA as Your Annuity FMO

  • Comprehensive Product Access: Gain contracts with top-tier insurance carriers offering fixed indexed annuities (FIA), single premium immediate annuities (SPIA), and multi-year guaranteed annuities (MYGA), giving you the flexibility to match any client’s retirement goals.
  • Hands-On Case Support: From pre-sale strategy to application submission, our back-office support and experienced wholesalers help you navigate complex cases, optimize illustrations, and close more business.
  • Ongoing Training & Marketing Tools: Stay ahead with real-time webinars, product updates, and ready-to-use marketing materials that empower you to drive annuity sales and grow your book of business.

Annuities Are Growing—Let’s Grow With Them

The demand for annuities is accelerating as consumers seek principal protection, tax deferral, and retirement income options. Our platform makes it simple for new agents and seasoned professionals alike to thrive in this lucrative space.

  • Fixed Indexed Annuity (FIA) options with upside potential and downside protection
  • Multi-Year Guaranteed Annuities (MYGA) with predictable, competitive rates
  • Immediate Annuities (SPIA) for retirement income planning
  • Integrated cross-selling strategies with life insurance, long-term care, Medicare Advantage Plans, and ACA products

Learn How to Sell Annuities

As a leading field marketing organization (FMO) and insurance marketing organization (IMO), SMA brings deep industry experience and unmatched support to independent insurance agencies looking to expand their financial services offerings.
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Perks At-A-Glance

The SMA Difference

Founded in 2007, Senior Market Advisors has helped thousands of insurance agents and agencies scale their business. We’ve grown by building meaningful relationships, offering real support, and staying focused on what matters: delivering value to both agents and clients. Whether you're selling health insurance, life insurance, or specializing in annuity sales, SMA provides the sales tools, training, and support you need to succeed.

Get Started with SMA Today


If you're looking for an annuity FMO that understands the unique challenges of building an agency—and offers the tools to overcome them—look no further. SMA is here to support your growth with access to top insurance companies, hands-on training, and ongoing support to help you win.