News /BLOG

AmeriLife’s Senior Market Advisors Enters Strategic Partnership with Mullen Insurance Services

By  Senior Market Advisors  on January 13, 2022

NASHVILLE, Tenn. and CLEARWATER, Fla. – January 13, 2022Senior Market Advisors (SMA), one of the fastest growing field marketing organizations (FMO) in the insurance space and an affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has acquired an interest in Mullen Insurance Services (MIS), a family owned-and-operated insurance agency that specializes in the distribution of Medicare Advantage and Prescription Drug Plan (PDP) solutions throughout the southwest United States. The partnership expands SMA’s geographical footprint in the region and will allow SMA to leverage MIS’ long-standing relationships with top insurance carriers in its markets. Per the agreement, terms of the deal were not disclosed.

“I met James Mullen in 2006 when I was working with one of the first Chronic-Illness Special Needs Plans in the country,” said Brandon Clay CEO of Senior Market Advisors. “His agency became one of our most productive partners and he helped that small start-up grow quickly – his contribution is something I have never forgotten.

“I always admired his commitment to family, and today his daughters, Suzann Faulkner and Amanda Strasner, are a major part of the family business. We are truly excited and grateful to welcome Mullen Insurance Services to Senior Market Advisors’ growing family.”

Mullen Insurance Services, which was founded in 1987, will continue to operate as a stand-alone organization as part of SMA’s downline; it will also continue to be led by its founder, president and CEO James Mullen, reporting to Clay, and based at its Newhope, Arkansas, headquarters.


About AmeriLife

AmeriLife’s strength is its mission: to offer insurance and retirement solutions to help people live longer, healthier lives. By putting its mission into practice, AmeriLife has become recognized as a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees. For 50 years, AmeriLife has partnered with the nation’s leading insurance carriers to provide value and quality to customers served through a national distribution network of over 200,000 insurance agents and advisors, over 40 marketing organizations, and nearly 50 insurance agency locations. Visit and follow AmeriLife on Facebook and LinkedIn for more information.

About Senior Market Advisors

Senior Market Advisors (SMA) has been people over profits since 2007, by hard work and a commitment to “doing right” by the consumer – its agents have certainly knocked on their fair share of doors. SMA knows the grit and determination involved in becoming a career agent. As a result, the company has become one of the fastest growing FMOs, doubling its business each year for the past five years. For more information, visit us online at


Jeff Maldonado

Senior Market Advisors:

Sarah Smith