by Drew Gurley | Jan 23, 2026 | Business Development, Insurance agency growth strategies, Insurance Marketing and Digital Strategy
Yes, a licensed insurance agent who sells Medicare products can create and manage a Google Business Profile (GBP), formerly known as Google My Business (GMB), as long as the profile follows Google’s eligibility rules and CMS (Centers for Medicare & Medicaid...
by Drew Gurley | Apr 21, 2025 | Insurance Marketing and Digital Strategy, Growth
Let’s face it, if you own an insurance agency, you wear a lot of hats. Managing a team, building and maintaining relationships with carriers, and driving sales already take up most of your day. So when someone like me says, “You need to master digital marketing,” it...
by Drew Gurley | Mar 7, 2025 | Field Marketing Organization, Insurance Marketing and Digital Strategy
The Medicare insurance market is highly competitive, and agencies must continually adapt their Medicare marketing strategies to attract potential clients, generate Medicare leads, and increase conversion rates. Successful Medicare agents know that a strong digital...
by Drew Gurley | Mar 7, 2025 | Field Marketing Organization, Insurance Marketing and Digital Strategy, Lead Generation
Why Digital Marketing is Essential for Selling Medicare Supplement and Medicare Advantage Plans The Medicare Supplement market is competitive, and standing out requires more than just traditional prospecting methods like direct mail and phone calls. Seniors and their...
by Drew Gurley | Mar 6, 2025 | Field Marketing Organization, Insurance Marketing and Digital Strategy
The Medicare market is competitive, and standing out requires more than just a license. At Senior Market Advisors (SMA), we help insurance agencies, insurance agents and independent agents grow their Medicare sales through data-driven marketing strategies that...
by Drew Gurley | Dec 3, 2024 | Insurance Marketing and Digital Strategy, Growth
Creating short videos that answer common insurance questions is one of the most effective ways to establish yourself and your agency as an expert and continually attract new prospects. Plus, as you gain traction over time, leads start coming in and the sales...
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