As an agent, you have two main goals – provide your clients with the best possible coverage, and make money! Well, did you know selling more than one carrier can make reaching both of those goals that much easier? Here’s why:
Clients prefer to have as many options as possible. You will be creating a one-stop-shop, making them feel more comfortable with the idea of buying from you. If you only sold one carrier, they would need to go to different agents or companies to evaluate what is best for their insurance needs. By creating a diverse product portfolio, you can prove that you are truly trying to help them find the best plan for their needs, instead of just trying to sell a product.
There will be far more price variation if you sell multiple carriers rather than just one. This allows for clients to better chose coverage options that not only fit their budget but provide the best benefits for their health and lifestyle.
What would you do if you saw a $100 bill on the sidewalk? If you’re not selling multiple carriers, you might as well leave the money on the ground. How many coverage options you offer directly correlates with your number of sales. Just imagine if you went to a pizza parlor but they only offered cheese pizza. The more pizza topping options, the more pizza they will sell!
Customer loyalty is built on relationships and trust, offering multiple carriers create convenience and affordability for your clients. By having these affordable options, you are able to build a relationship more efficiently. Most consumers will share their experience with at least 3 people. Use this as a free marketing tool and generate more clients through this process.
You would never walk onto a football field without a helmet and protective gear, so you shouldn’t try to sell insurance without being prepared either! Selling multiple carriers is essential for creating convenience and affordability for your clients.
Each day is an opportunity to make another sale and provide the best possible coverage for beneficiaries. Selling multiple plans from several different carriers is a great technique to increase your sales options. At Senior Market Advisors, you can contract with almost every carrier in your state! Ready to contract? Visit agentcontract.com to start digitally contracting, or click here to get in touch with one of our agent advisors.
This blog was originally published on August 13, 2018, but was updated on April 4, 2019.