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AmeriLife’s Senior Market Advisors Partners with Buffalo Health Advisors

By     on April 14, 2022

CLEARWATER, Fla. and NASHVILLE, Tenn. – April 14, 2022 Senior Market Advisors (SMA), one of the fastest growing field marketing organizations (FMO) in the insurance space and an affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has partnered with Buffalo Health Advisors, one of the top health insurance distributors in Tennessee that specializes in Medicare Advantage, Medicare Supplement and PDP solutions, as well as health insurance for the under-65 market. The partnership brings more than 450 field agents in Buffalo’s network under the SMA banner, while also expanding SMA’s geographical footprint in the southeast United States. Per the agreement, terms of the deal were not disclosed.

“Buffalo Health Advisors is a dynamic and exciting force in our industry,” said Andy Watkins, vice president of sales and agency development, East region, for Senior Market Advisors. “Senior Market Advisors and AmeriLife are excited to start leveraging our multiple synergies to promote its overall growth and the betterment of our Medicare beneficiaries.”

“Simply, Buffalo Health Advisors has always been about bringing the very best marketing strategies, business services and fun to our agent partners,” added Joshua Borders, owner and vice president of sales for Buffalo Health Advisors. “We’re very excited to partner with SMA and AmeriLife to unlock amazing new tools, technologies and relationships for our partners and clients. We’ve only just begun!”

While Buffalo Health Advisors will continue to operate as a stand-alone organization in SMA’s downline, it will consolidate its office resources at SMA’s Nashville, Tennessee, headquarters. Likewise, Borders will continue to oversee Buffalo’s day-to-day operations, reporting to SMA’s Vice President of Corporate Operations Victoria Buckman. 

About AmeriLife

AmeriLife’s strength is its mission: to offer insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a national distribution network of over 300,000 insurance agents and advisors, more than 50 marketing organizations, and 50 insurance agency locations. For more information, visit, and follow AmeriLife on Facebook and LinkedIn.

About Senior Market Advisors

Senior Market Advisors (SMA) has been people over profits since 2007, by hard work and a commitment to “doing right” by the consumer. We have certainly knocked on our fair share of doors. We know the grit and determination involved in becoming a career agent. And as a result, we have become one of the fastest growing FMOs, doubling our business each year for the past five years. For more information, visit us online at



Jeff Maldonado
Sr. Director, Public Relations

Sarah Smith
GVP, Marketing Strategy & Planning

Partnership Inquiries

Patrick Nichols
Sr. Vice President, Corporate Development
+1-727-726-0726 ext. 72356