Avid reading is a great way to boost your motivation, cure your boredom, and learn something. While you may opt for a fictional novel while you’re lounging by the pool, these are great reads to look at during your downtime.
Mike Weinberg is a consultant, coach, speaker, and best-selling author. This lead generation handbook is a great refresher and motivator on finding and selling to new clients. He discusses best practices for communications, digital tools, and more.
Brian Tracy takes a psychological approach to popular sales techniques. You may have heard them before, but not with this view. Chapters include motivation to push you forward, making this an all-around beneficial read.
Daniel H. Pink reminds us that even those who don’t have the word “sales” in their job title work in sales. At the end of the day, every company in the world is selling something even if that something isn’t a physical product. Pink talks about the “six successors to the elevator pitch,” the “three rules for understanding another’s perspective,” the “five frames that can make your message clearer and more persuasive,” and more.
Og Mandino’s “The Greatest Salesman In The World” is commonly regarded as a “classic” for sales. Though it may be outdated in some ways, the main truths haven’t changed. It’s uplifting, motivational, educational, and an overall good read.
Bob Burg and John David Mann introduce the idea that the secret to good sales is giving. This is especially true in the health care industry – putting your client’s needs before your own is the secret to selling.
Have a great read that you think other sales professionals should check out? Leave your comments below – aid in other’s success.