Growth Strategy
Insurance FMO
Attention agency owners and agents! The insurance business is seeking the next generation of leaders! SMA delivers Medicare FMO services with top-tier insurance carrier contracts for both MAPD and Medicare Supplements, marketing initiatives for consumer education, and paths to become a TRUSTED independent insurance agent in your market!
Insurance FMO:
SMA is a full-service field marketing organization that partners with insurance agencies and their teams of independent agents to provide educational information about Medicare solutions such as Medigap and Medicare Advantage, prescription drug plans, ACA health insurance plans, annuities as well as final expense life insurance and a full product portfolio of lead programs serving an agency’s senior market sales needs.
As your insurance FMO, we’re here to make a difference, whether it’s helping a general agency with a team of captive agents scale growth, or other uplines like a insurance marketing organizations (IMO) looking to scale their team of insurance broker’s enrollments and become an FMO.
What We Do
49
States
12,000+
Independent Agents Nationwide
19,600+
Contracts
Funding Your Future
Invested back into our community of insurance brokers.
An FMO Investing In Your Growth
Contract with an FMO with experience like SMA, and your brokerage agency and team of insurance agents will gain elite access to top-tier insurance carriers and services that will expand your health insurance market influence, exponentially grow your book-of-business and increase your senior market sales and enrollments.
Service-Centric Model
Whether you’re looking to scale your Medicare health plan enrollments, generate compliant Medicare Advantage leads, navigate insurance companies, or expand your product offerings, our dedicated agent support team is here to guide you. We also offer exclusive, world-class training for agencies and independent agents, providing the latest insurance marketing materials, tips, techniques, and marketing strategies through interactive sessions, on-demand videos, webinars, blogs, and whitepapers.
Mergers & Acquisitions
Ready to sell your agency? Senior Market Advisors specializes in mergers and acquisitions, helping agency owners maximize their valuation and navigate a seamless, profitable transition. Our team provides expert guidance every step of the way, ensuring your legacy and clients are in trusted hands
Connect with our M&A team.
Online Enrollment Platform
Streamline your Medicare sales and enrollments in ONE consolidated online technology solution. Our innovative quoting tool includes fully electronic SOA workflows, text-to-enroll capabilities, HRA, your own PURL, and so much more!
SMA Helps Insurance Agencies Scale Growth
Contact us today to UNLOCK the strategies and tactics that current SMA partners use to write more than 150,000 applications every year!
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Blogs
From HEAP Commissions to As Earned Medicare Commission
We have helped numerous independent agents and agency owners navigate the shift off HEAP commission structures to traditional compensation models. After more than 1 million enrollments, we deeply understand what's at stake. Agencies on HEAP often feel trapped by...
Agent Boost Marketing Joins Forces with AmeriLife’s Senior Market Advisors
NASHVILLE, Tenn. and CLEARWATER, Fla., July 10, 2025 (Newswire.com) - Senior Market Advisors (SMA), a leading insurance marketing organization and an affiliate of AmeriLife, is excited to announce a strategic partnership with Agent Boost Marketing, a premier provider...
Medicare Supplement Underwriting Cheat Sheet Solution
As an agent, Medicare Supplement underwriting can often be one of the most important (and frustrating) parts of this business. Every insurance company has their own set of underwriting guidelines, look-back periods, and “gotcha” questions buried in their Medicare...