Why Your Strategy for Marketing to Baby Boomers Isn’t Working

Marketing to Baby Boomers | Senior Market Advisors

If your marketing strategy isn’t working, it may be time to change it up. What works for targeting Millennials may not work for marketing to Baby Boomers. Evaluate your campaigns and analyze which parts produce the ROI you want and where you’re losing money. You may be allocating too many resources to one area, while neglecting another. If you can …