Why You Should Sell Medicare Dental Plans

Customer Retention, General, Sales May 30, 2018 0
Why You Should Sell Senior Dental Plans | Senior Market Advisors

Why You Should Sell Medicare Dental Plans

You probably know by now that Original Medicare does not cover dental services, but did you know that one in five seniors have untreated cavities? In fact, one in five seniors has lost all of their teeth!

Right now, about 33% of Medicare beneficiaries have Medicare Advantage. Most of those beneficiaries probably have dental, but what about the remaining 67%? That’s too big of a statistic for you to not sell dental plans to Medicare beneficiaries. Plus, bacteria from oral disease can move throughout the body and lead to other health problems, like heart disease.

Dental Coverage 

Original Medicare will cover dental procedures that are directly related to other services. For example, if a patient has jaw surgery in a hospital or a procedure that involved the mouth, it can be covered under Part A. However, cleanings, tooth pullings, fillings, dentures, and other dental work requires a stand-alone dental plan or a Medicare Advantage plan with dental coverage.

How To Sell Dental

Thankfully, most major carriers do offer dental plans. You can start by revisiting your clients outside of AEP and asking if they’re seeking dental care.


The best lead generating tools for dental plans are partnerships with dental offices. We’ve even put together a guide on how to market yourself to dental offices. A good way to start is to walk into your local dental offices and ask if you can leave business cards, brochures, and other materials urging their patients to call you. If the dental office is interested in taking the partnership further, you can suggest a sort of referral partnership. You can refer your clients to the dentist, and the dentist can refer patients with insurance concerns to you.

Marketing Outside of AEP

Stand-alone dental is an ancillary product, which of course means you don’t have to wait until AEP to sell it. With that in mind, you should take advantage of the extra time you have to do some marketing. Create new business cards, maybe make a flyer specific to the dental plans you can sell, and start making phone calls. Take advantage of this “down season” before AEP picks up again.

If you aren’t great in Photoshop or don’t know how to order business cards, we can help. When you contract with Senior Market Advisors, you contract with our marketing team. We’ve created hundreds of flyers, business card designs, direct mail pieces, and more that you can use. To learn more, just give us a call at 844-452-5020.

Anastasia Iliou
Anastasia Iliou
Senior Content Manager at Senior Market Advisors
Anastasia graduated from Belmont University with a Bachelor's degree in Songwriting. When she's not writing, she's on a mission to visit all 50 states in the U.S (and to date has reached 36). Anastasia loves writing music, hiking, and playing with her pets (hedgehog, cat, and dog). She loves animals (but not so much bugs) and spends her free time volunteering for The Elephant Sanctuary in Tennesee.