Learning how to build your own website is a skill that everyone should practice in 2017. If a client can’t find you online, they may just move on to another salesman who they can easily find. Technology and internet connections allow us to know details about people and businesses long before we meet them. This helps us determine whether or not we actually want to meet with a connection in person – so if a client can’t find you, they’ll probably move right along to the hundreds of people who are just like you but have an online presence. So how do you go about building a website or landing page?
WordPress, Wix, SiteBuilder…there are countless software programs and websites out there that are very cheap, if not free, and easy to use. A quick google search will help you determine what’s best for you. For example, WordPress will give you more creative flexibility, while Wix is more user-friendly. It all depends on how much time you have and what kind of website you want to build. For a simple contact page or blog, almost any website builder will work.
From a design standpoint, websites and landing pages are much more comforting and easy to look at when they have one specific design theme. That means sticking to one or two fonts and two or three colors, making everything neat and easy to find, and using pictures to help distract from the large amount of content and draw in potential readers and clients.
If a client goes to your website and can’t figure out what it is that you can offer them in ten seconds or less, they’ll probably click away. No one should have to look for that information. As a sales agent, the home page of your website should offer a quick and simple explanation of what it is that you do and why you’re different. Save the long-form bio for another section.
Think of your home page as your advertisement. Summarize your business in one sentence or less, then direct clients to a separate “about” section if they’d like to learn more about you.
Though it’s best to not ask for information for compliance purposes, you can ask clients to contact you or at least give them a way to do so. If they like what they see on your website, they’ll call. Make your contact information clear and concise – an office address if you have one, a phone number, and an email – no extra fluff. Optionally, host a contact form where clients can give you their name and number. Write in a disclaimer that if they fill in their information, they are giving you permission to call and discuss setting up a Medicare appointment.
Getting clients to visit your website in the first place is one animal, but now can you get them to stay? Hosting a blog about health care is a good way to keep clients coming back. It’s also a great way to show your expertise in the field and convince clients that you know what you’re talking about. You don’t have to post every day – once a week, or once every two weeks to start, is all you need to keep a growing blog in your field.