There are over 10,000 baby boomers turning 65 every single day, and it’s apparent the Medicare market will continue to see tremendous growth. If you want to capitalize on this growth and make more sales, you need to understand the 2019 trends for seniors and Medicare eligibles.
The advancements in technology have sparked exciting advancements. For example, virtual reality is being tested to recover memories. It’s no surprise that baby boomers are tapping into this trend. Technology allows them to monitor their wellness and track their health goals through apps and wearable devices. Boomers are excited to experiment with emerging technology, and while there may be a learning curve, they are not easily discouraged.
Other digital trends within the health industry include electronic health records and digital monitoring. Plus, the role of technology in Medicare Advantage has resulted in wireless communication, monitoring devices, data, and new experiments.
It’s not uncommon for seniors and Medicare eligibles to relax and make the most of their retirement. However, trends have shown that this is no longer the case. Baby boomers are tapping into their passions and hobbies. They also want to remain social and independent. This trend has lead to boomers seeking communal living spaces as retirement options. An average retirement home does not allow the independence boomers are looking for. This trend may drive retirement homes and assisted living facilities to develop a competitive edge and follow this trend.
Many boomers may require a walker, cane, or wheelchair, and they are pushing for an increase in accessible options. Public transportation has continued to increase accessibility, but boomers may feel discouraged to visit places that may be difficult to get around, like gardens or parks. Boomers are voicing their concerns and pushing for advancements among wheelchairs, scooters, canes, and walkers.
In the past, the thought of retirement could create anxieties about growing older. However, many boomers are embracing the concept of age and want products that make them feel empowered. This is positive for Medicare Advantage because as plans continue to rise in popularity, providers are pushed to listen to this trend and offer plans with a competitive edge.
These 2019 trends will impact several industries, and the healthcare industry is no exception. Ready to start selling? At Senior Market Advisors, we contract with all the major carriers in your state! Our lead management system, online sales training, custom quote engine, and top tier commissions help make sure our agents are set up for success. To start contracting fill out this form or give us a call at 844-452-5020.