Meet Our Team



Jeff Pitta
Jeff Pitta has already established himself in the Nashville, TN marketplace as CEO of one of the fastest growing companies in this industry. Jeff embraces change with an unparalleled passion. Jeff looks beyond the normal -- the standard -- and says there is a better way. Not for the sake of change itself, but to leapfrog into the future with new models -- new formulas for success. While sales development is clearly Jeff's strong suite -- redesigning and reengineering the playing field will be his legacy. Jeff is already a seasoned veteran of production in the arenas of Financing, Sales, Health Insurance and Long-Term Care.
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Anna Rothhaar
In 2005, Anna joined Medicare Health Benefits (MHB) as a partner to CEO Jane Wall. MHB formed in 1996 to serve the Medicare population in Tucson, Arizona. Anna has helped to form MHB into a national brand, and their partnership with SMA has helped both parties grow even more.
Natalie Brown
Senior Vice President of Marketing
As a strategic executive with over 15 years of experience in business development, operations, and marketing, Natalie has been with Senior Market Advisors for nearly 3 years. She is responsible for the overall marketing and communications for the company including driving the company’s business strategy and business model transformation and evolution. Her ultimate passion is ensuring employees reach their utmost potential through exceptional leadership and support.
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Traci Walker
Vice President Sales Operations
Traci worked in the Medicare & Retirement division at United Health Care for 15 years. For the last 8 of those years, she was with the National External Distribution team, managing strategic analytics and sales operation projects with MA and Part D plans. This included providing business intelligence to help the sales teams and external partners on trends, gap analysis, and competitive intel. Traci joined SMA because she loves our WHY. She says, "while large carriers have a similar idea within their mission statement, it is obvious that SMA lives it. That is where the difference is made." She is "proud to be a part of this team and compliment the strengths already onboard."
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Creative & Lead Generation

Ashley McNurlan
Director of Creative Services
Ashley being a senior member of the marketing team has been with Senior Market Advisors for a little over 3 years. Ashley's responsibilities include company branding, creative direction, web development, social media marketing, content & digital marketing, as well as search engine optimization. Ashley was also selected by Google to take part in their Digital Marketing Training Program and is Google Adwords certified. As the Director of Creative Services, Ashley really enjoys expanding her knowledge, learning new techniques and current trends, making her an asset in her field and at Senior Market Advisors.
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Jeff Hill
Director of Digital Marketing
Jeff spends every day growing our digital presence and generating digital consumer leads. In his spare time, he enjoys hiking, yoga, and playing video games and board games. He was born and raised in southern Florida but loves living in Nashville with his wife and his two male Maine Coon cats.
Anastasia Iliou
Content Marketing Manager
Anastasia handles everything our marketing department needs when it comes to creating and editing content. She writes and edits blog posts for our Senior Market Advisors and Medicare Plan Finder websites and helps to plan and execute our social media marketing strategy. She recently joined us after graduating from Belmont University with a degree in Songwriting. Anastasia spends her weekends traveling, writing songs, playing with her hedgehog, Luna, and volunteering for The Elephant Sanctuary In Tennessee.
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Sarah Smith
Multimedia Marketing Manager
From animated videos to graphic design, Sarah can do it all. As our Multimedia Marketing Manager, Sarah is responsible for a large part of the creative products that our marketing team distributes. She touches anything from pretty marketing campaigns to business cards; you’ll even hear her voice narrating most of our videos! In her spare time, Sarah loves to sit back with a glass of wine, watch cat videos, and color! Fun Fact: Sarah can name every country in the world and its capital!
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Heather Oller
Marketing Assistant/Print Shop Manager
Heather plays an integral role in our marketing team, helping everybody manage tasks. She runs our hiring process, keeps everyone on task, orders our office supplies, and runs the print shop. As Print Shop Manager, Heather helps gets out promotional materials and mailers quickly and efficiently to aid in our lead generation and marketing strategies. Heather always has a smile on her face and is ready to help every team member.

Data Management

Courtney Neal
Director of Data Management
Courtney directed our call centers for two years, but now spends her days managing lead and sales data. Without Courtney’s data management, we would have no way of tracking our past, present, and future sales along with everything that goes into making them happen! In her spare time, Courtney loves spending time with her fur baby and her soon-to-be-husband, who just happens to be one of our Medicare agents!
Jamie Smotherman
CRM Manager
Jamie holds a degree in Journalism, but her knowledge of CRM systems is limitless. She spends her days in our Nashville office loading and organizing data to keep us on track. She is an integral part of our data team when it comes to lead development and assignment. In her spare time, Jamie loves playing with her Chihuahua, Peanut, and working on her car or attending car shows.
Julie Richards
Marketing Data Manager
With 7 years of experience in sales and marketing, Julie came to us eager to assist our data department. She works closely with our CRM manager to sort through our leads and make sure none are forgotten! In her spare time, Julie plays in a pool league that competes weekly. Fun Fact: Julie is ordained and can perform marriages and baptisms!
Jesse Waller
Reporting Manager, Network Administrator
With our consistently growing sales volume, Jesse helps us to report on and analyze our sales and leads to make sure that we are doing all we can to help both agents and clients. As Network Administrator, he also helps the office solve IT problems! In his spare time, Jesse loves to play his guitar and write songs.


Adam Thede
Senior Software Developer
Adam began his career as an investment banker in New York. After realizing his passion for creating, he switched gears and began working as a developer. Adam spends his days developing technology for our sales, marketing, and commissions departments while working to improve our business.
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James Olekszyk
Software Developer
As one of our brilliant developers, James creates and maintains our physical mailing campaign application and manages our workflow applications. He is currently working on a new program to increase our marketplace transparency and quality of care for consumers. After work hours, James plays a mean dodgeball.

Sales & Agency Recruitment

Keith Hinson
Senior Director of Field Sales
As an insurance sales executive with more than 15 years of experience, Keith directs sales throughout our local communities in Tennessee and Kentucky. He supervises agents to push sales and grow the company. He also oversees agent recruiting and training.
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Carla Woodward
Director of Broker Management & Outreach
Carla joined us in early 2017, fresh to the health insurance industry but well-versed in outreach programs. She spends her days visiting hospitals and other venues as well as meeting with agents to discuss the tools and services that SMA offers. In her spare time, Carla is on a mission to visit every National Park in the U.S. and loves spending time with her two dogs.
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Carlos Molina
Director of Community Relations/Broker Manager
On top of his 17 years of sales and marketing experience, Carlos has over nine years of banking experience and over four years of government accounting experience. Today, he provides support to our Arizona brokers and maintains relationships with local carrier representatives. He also helps to conduct events and outreach programs to local businesses, organizations, and medical clinics. Carlos is one of our proud veterans. He spent nine years in the Army. In 2003, Carlos was deployed to Iraq for Operation Iraqi Freedom. We thank him for his service.
Andrew Watkins
VP, Sales & Business Development
Andrew is responsible for overseeing the national recruitment and sales of independent agents and agencies under the Senior Market Advisors' umbrella. This includes a team of marketers that with Andrew's support meets the recruitment and sales goals of Senior Market Advisors. He also maintains effective relationships with key General Agencies in order to generate and improve production through a multitude of Medicare and Senior focused products.
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Chris Neal
VP, Sales & Strategic Initiatives
Chris worked with United Health Care for 12 years. He worked in their customer service department while finishing up his undergraduate schooling before transitioning into a Medicare Agent role. After that, he worked under the role Director, National Broker Distribution, where he worked towards growth, retention, and relationships with top level National accounts. Recently, Chris decided that he wanted to be somewhere where he could make a difference in the industry. He discovered that his way of thinking matched closely with that of Jeff Pitta's and was excited to join SMA. In his first 90 days, Chris was blown away by the employee talent at SMA. He noticed that everyone plays their position but also jumps into other areas as needed. On joining SMA, Chris says he "could not have made a better decision."
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Michele Rosenberg
Agency Recruiting Manager
Michele has spent the past year helping agents and agencies with contracting, generating sales leads, and business development. Our agents know they can count on Michele whenever they need help, whether they are brand new to the market or a seasoned professional.
Maribel Norwood
Events Manager
Maribel has 20 years of credit union experience as well as five years of health care community outreach experience. Maribel spends her days conducting outreach events in the San Antonio and Austin markets. In her spare time, Maribel likes to read, sew, and spend time with her family. She is also an active volunteer for the Make-A-Wish Foundation and serves on various committees and boards in her community.
Jenna Ognenoff
Senior Training Manager
Jenna's work experience is in HR, onboarding, training, and hiring. She helps the sales and outreach team with event planning, organization, and agent scheduling. She also creates, manages, and runs our new hire training programs. Her organization skills and positive attitude help keep everybody on track. In her spare time, Jenna loves taking her two dogs, Rufus and Fynn, to the dog park as well as marathoning all 8 Harry Potter movies! Jenna could also teach you how to play almost any card game or board game.


Charity Hill
Contracting Coordinator
Charity helps to provide agents with guidelines and training. She walks them through sales appointments, helps them with yearly certification, and keeps records to help us stick to compliance rules. Charity has been in her role in Tucson for almost five years. She graduated Magna Cum Laude from the University of Arizona with a B.A. in English, and enjoys film and theatre (especially musicals).
Luis Martinez Hernandez
Contracting Coordinator
Luis has been working with brokered agents for over ten years. He ensures that all brokers are active and working successfully. When he’s not doing that, his favorite things are sports, pizza, and the number 3.
Jazmin Barron
Data Entry Specialist
Jazmin spends most of her days in our CRM data management system keeping all broker information and contracts accurate. On the weekends, Jazmin enjoys swing dancing!
Whitney McQueen
Director of Contracting

Whitney has worked as a contracting specialist in the insurance industry for four years. She works with us to process agent paperwork and be sure that all of our agents are licensed and ready to sell. She keeps our database up-to-date and gets our contracts processed in record time. At home, Whitney loves to spend time with her one-year-old daughter and her new husband! Fun Fact: Whitney went to school for Animal and Dairy Science with a concentration in Equine (horses).

Call Center Operations

Christy Boyd
Senior Director of Telemarketing
Christy joined us in 2018 with 17 years of experience working in marketing for insurance companies, especially in telecommunications and outreach. She works closely with our community outreach events as well as our call centers. In her spare time, Christy enjoys running, scuba diving, and spending time with her two young sons. Fun fact: Christy has competed in five Ragnar Relays (relay race from Chattanooga to Nashville, covering almost 200 miles).
Ricardo Ochoa
Call Center Manager
Ricardo manages our call centers in Tucson and Nashville. He trains our specialists in an effort to maintain high quality of service and manages appointment scheduling. Ricardo built our Tucson call center from the ground up, just weeks before 2017 AEP. It’s now a flourishing part of our business. Ricardo resides in Tucson with his wife and adorable little girl. Fun Fact: Ricardo lived in Mexico for part of his life!
Paula Keith
Quality Assurance/Provider Outreach Specialist
Paula currently has two important roles in our organization. She listens to our call center calls for lead quality assurance, but she also spends a few days every week visiting provider offices. Through her outreach efforts, we are able to both raise brand awareness and collect lead information! Paula loves mint chocolate, sangria, and using her free time to read and relax.
Tanna Gary
Team Lead (Lead Specialists)
Tanna is our Nashville office team lead for our lead specialists! She manages agent schedules, appointments, agent routes, and tasks for other lead specialists - all while serving as a lead specialist herself! Tanna loves to help people. Though she’s worked in other great positions in the past, she loves her role here because she is an integral part of helping seniors get the care and coverage they need. She’s a people person. In her spare time, Tanna frequently takes time to feed the homeless. She also loves traveling, swimming, football, and spending time with her daughter!


Lindsay Hopper
Commissions Analyst
Lindsay came to SMA excited to get back into her preferred field of data analysis. Most of her previous experience is in research and data analysis in university settings in physics, programming, network security, and sociology. She worked for awhile in project management roles, but now she's enjoying performing the role she truly enjoys and getting to know her friendly new coworkers.
Kayla Smith
Commissions Specialist
Kayla is the liaison between agents and our commissioning department. She ensures that our agents are receiving the pay they deserve. On the weekends, Kayla enjoys spending time with her husband.
Jolanta Sarlo
Commissions Analyst
Originally from Ketrzyn, Poland, Jolanta is one of our Commissions Analysts! She works closely with commission statements to ensure correct payout for our agents. When Jolanta is out of the office, she enjoys cooking, baking, and playing with her cat. Jolanta has seven stepchildren and can speak and read Polish.
April Varble
Commissions Analyst
April came to us after several years of medical data coding and medical research data analysis experience. Today, she is one of our valued commissions analysts! In her spare time, April loves to play with her cats, play video games, read, and watch movies.
Cassandra Smith
Commissions & Broker Representative
Cassandra specializes in Amerigroup commissions and helps to service our agents and agencies. She has been working with Medicare Health Benefits since September of 2005! In her spare time, Cassie loves to spend time with her husband and four kids in their beautiful home state of Utah. She also loves to play softball and cheer on the Ohio State Buckeyes!


Annette Walters
Director of Business Development
Annette started with Senior Market Advisors nearly three years ago as the Director of Sales and Oversight, developing and facilitating SMA's university training program "Success School", and a trifold communication campaign for career agents. As the Director of Business Development, Annette is primarily responsible to ensure continuity of all companies within the SMA umbrella through effective communication and project management, while helping to drive expansion of the SMA footprint alongside the CEO.
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Rose Cleverley
Director of Human Resources
Rose came to us after ten years of experience in HR. She spends her days keeping our Tucson and Nashville offices functional. She is very passionate about her field and is dedicated to continually learning about local, state, and federal laws to keep our organization compliant. In her spare time, Rose loves taking mini-vacations, exercising, and serving in her community.
Karen Thorpe
Senior Director of Operations
Karen overseas contracting and commissions from her home in Minnesota. She has 8 years of experience in Agent Onboarding and team development, and 17 years of financial management experience. When she’s not working, Karen loves to spend time outside gardening, horseback riding, and reading as well as hanging out with her two cats. She’s always looking for new and interesting things to do like hiking Machu Picchu and skydiving.
Gina Angelo
Compliance Manger
As an experienced health insurance agent, Gina is an expert on compliance. She works hard to keep our agents and our organization compliant with CMS regulations and policies and keeps us all updated on compliance changes. She also helps to ensure that all employees go through the necessary compliance procedures. Gina is a proud former Army Medic, and we thank her for her service. She loves spending time with her husband, her two “slightly overweight” labrador retrievers, and her bunny.
Noelle Johnson
Executive Assistant, Jeff Pitta, Anna Rothhaar, Traci Walker
Noelle is a new Nashville resident, transplanted from D.C. after 12 years of experience as an Executive Assistant and SalesForce operator. She has supported organizations like Google, Apple, and Facebook! She spends her days keeping our busy executives (especially Jeff Pitta, Anna Rothhaar, and Traci Walker) on schedule and helping out with their daily tasks. Outside of the office, Noelle loves to write, cook, and watch bad action movies with her family!
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Jaron Branham
SalesForce Administrator
As a constantly growing company, we have multiple databases and technological platforms that need constant attention. Jaron provides technical support to agents and employees alike for our Salesforce CRM database. He also generates and analyzes our CRM reports. Jaron’s technological skills stretch farther than the office - he builds custom gaming computers for fun, when he’s not watching Game of Thrones.
Stella Rivera
Front Desk Receptionist
As one of our receptionists, Stella keeps our Tucson office running smoothly. She greets brokers, clients, and vendors who enter the building, operates our main office phone line, and orders and maintains supplies for our brokers. Before joining our team, Stella worked in customer service and as an interpreter with UnitedHealthCare. Fun Fact: Stella loves to make jewelry and is a licensed Nail Technician!

At Senior Market Advisors (SMA), our goal is to provide that extra effort and know-how to take our agents from good to great, and from great to truly awesome. Our mission is to serve the underserved, while embracing today and tomorrow’s technology to help us get there. SMA prides itself on aligning with agents and carriers who share our same vision.